"Women Love Video Games," Dressmaker Dev Says, There Just Aren't Enough Games For Them: "We Were Definitely Targeting Women From The Get-go"
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Cozy Lives says it targeted women from the start with Dressmaker, a dressmaking simulation that drew more than 17,500 Steam user reviews averaging 98% positive about a month after release, according to GamesRadar+. The developers say the game’s reception has opened room for planned updates, including a possible feature for voting on player-made dress designs; a release schedule has not been announced.

Dressmaker, a dressmaking simulation from indie studio Cozy Lives, had collected 17,530 Steam user reviews averaging 98% positive about a month after release, according to a GamesRadar+ report, prompting its developers to discuss the audience they designed it for. Co-founder Sabrina Becker said the team targeted women from the outset, a choice she connected to what she sees as a shortage of games built around interests such as dressmaking and clothing design.

Becker told GamesRadar+ that women’s interest in games is often underestimated. “Women are such an underserved market in video games, even though women love video games,” she said. That is Becker’s view of the market, not an independently established measure of women’s gaming preferences. She said Cozy Lives wanted to make a game around a stereotypically feminine interest and give players an experience centered on making dresses.

The report said Dressmaker also had more than 15,000 average concurrent players and remained in Steam’s top 100 at the time of publication. Those figures describe the period covered by the report, not necessarily the game’s current player count. The game is a single-player title, and the report characterized its commercial reception as far larger than the studio had expected.

Becker brought personal experience to the project: she said she had pursued costume design and sewing before illness related to Ehlers-Danlos syndrome disrupted her career. She later returned to work on the game with her husband and Cozy Lives co-founder, Jonathan Hau-Yoon. Hau-Yoon told GamesRadar+ that he had prepared for launch and post-release fixes but felt overwhelmed by the number of players and media attention.

At a glance
reportWhen: About one month after the game’s releas…
The developmentDressmaker’s strong early Steam reception has prompted its developers to discuss the women-focused audience they designed for and plans to expand the game.
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A Sewing Game Finds Its Audience

Dressmaker’s early reception gives Cozy Lives a concrete audience for a game built around an activity that is not commonly the focus of major game releases. The reported review count and player activity suggest that its sewing and design mechanics attracted players beyond the studio’s initial expectations, though those figures alone do not establish how representative its audience is of women players overall.

Becker’s comments point to a broader question for game developers: whether certain audiences are uninterested in games, or have fewer games made around the kinds of play they seek. Dressmaker is one example, not proof of a universal market gap. Its success may give the small studio more time and resources to develop the title, while offering other developers an indication that a focused creative concept can find a substantial audience on PC.

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From Fashion Work to Game Design

Becker said sewing and clothing had been part of her life since childhood and that her mother, a designer, taught her to sew. She had been pursuing costume design before Ehlers-Danlos syndrome affected her health. The project brought her back to a longstanding interest, while giving players a digital way to make and style garments.

Cozy Lives began on Steam, the developers told GamesRadar+, because PC development and updates involve fewer platform certification steps than some other releases. The studio had expected a larger audience on mobile and Nintendo Switch, and said it plans to bring the game to additional platforms. The report did not specify which platforms would be next or when ports might arrive.

Updates and Ports Have No Dates

The reported Steam statistics are a snapshot from about a month after release; the source material does not provide a later player count or review total. It also does not detail the game’s sales, development budget, or the demographic makeup of its players, so those figures cannot be inferred from its reviews or concurrent-player numbers.

Cozy Lives has discussed future updates and ports, but the report gives no release dates, confirmed platform list, or complete feature roadmap. Becker mentioned an online feature that would let players vote for favorite dress designs as a teaser, not a dated or fully specified commitment. The precise scope of that feature remains unclear.

Cozy Lives Plans More Content

The developers said they want to build on Dressmaker and work through features that were left out because of time and budget limits. Becker mentioned a planned online voting feature for players’ dress designs, while both co-founders described the game as having room to grow. The studio has not announced when that update will arrive.

Cozy Lives also plans to bring Dressmaker to platforms beyond Steam, including mobile and Nintendo Switch, according to the report. No launch windows were provided. Until the studio shares a schedule, the timing and extent of updates and ports remain open.

Key Questions

What is Dressmaker?

Dressmaker is a single-player dressmaking simulation developed by Cozy Lives. Players make and design dresses; the report describes it as an indie game released first on Steam.

Why did Cozy Lives target women?

Co-founder Sabrina Becker said the studio designed for women from the outset because it wanted to build a game around dressmaking, an interest she described as underserved in games. That is the developer’s explanation, not independent market research.

How did the game perform on Steam?

About a month after release, the GamesRadar+ report listed 17,530 user reviews averaging 98% positive and more than 15,000 average concurrent players. These are figures reported at that time, not a current count.

What updates are planned?

Cozy Lives said it wants to add features that did not make the launch version. Becker mentioned an online feature for voting on favorite dress designs, but the studio has not announced a release date or full update plan.

Will Dressmaker come to other platforms?

The developers said they expect to bring the game to mobile and Nintendo Switch, as well as other platforms. The report provided no port dates or complete platform schedule.

Source: gamesradar.com

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