TL;DR
DeepSeek has confirmed that the discounted prices for its V4 Pro model will now be permanent. This move follows a temporary promotional discount that was set to end soon. The change impacts AI developers and businesses using DeepSeek’s API services, making high-performance models more affordable long-term.
DeepSeek has officially announced that the previously temporary 75% discount on its V4 Pro model’s API pricing will now be permanent, making the lower rates available to all users indefinitely. This move follows a recent trend of discounts in the tech industry. This decision follows the company’s recent promotional period, which was set to end on May 31, 2026.
The company revealed that the reduced pricing for the DeepSeek V4 Pro model, which was initially introduced as a limited-time discount, will now be a permanent feature. Learn more about related hardware discounts here. The discounted rate for 1 million input tokens has been cut from $0.14 to $0.035, representing a 75% reduction. The same applies to output tokens, which now cost $0.035 instead of $0.14 per million tokens.
DeepSeek’s pricing structure for the V4 Pro model was initially introduced with a promotional discount, which was scheduled to end on May 31, 2026. Check out the latest in tech discounts. However, the company confirmed that the lower rates will now be maintained indefinitely, citing a strategic decision to enhance accessibility and competitiveness. The change is effective immediately, and existing customers will benefit from the new rates without needing to take action.
Why It Matters
This move is significant for AI developers, startups, and enterprises that rely on DeepSeek’s API for high-volume text processing. The permanent reduction in prices lowers barriers to access for advanced AI models, potentially increasing adoption and usage. It also signals DeepSeek’s commitment to offering cost-effective solutions in a competitive AI market, which may influence pricing strategies among rivals.
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Background
DeepSeek’s V4 Pro model was launched with a promotional discount of 75% off, which was scheduled to end at the end of May 2026. The company has now decided to extend this lower price point permanently, a decision that aligns with broader industry trends toward reducing AI costs for users. Prior to this, pricing was higher, with 1 million input tokens costing $0.14 and output tokens at the same rate. The decision to make the discount permanent follows feedback from early adopters and strategic market positioning. See how other companies are adjusting their pricing strategies.
“We believe making these lower rates permanent will support broader access and innovation in AI applications.”
— DeepSeek spokesperson
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What Remains Unclear
It is not yet clear whether DeepSeek plans to adjust other models’ pricing or if similar discounts will be applied to future offerings. The company has not provided details on long-term pricing strategy beyond the V4 Pro model, and market reactions remain to be seen.
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What’s Next
DeepSeek is expected to continue monitoring user feedback and market trends. The company may announce further pricing adjustments or new features in upcoming months. Users should stay updated via official channels for any additional changes or announcements.
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Key Questions
Will the permanent discount apply to all DeepSeek models?
Currently, the permanent discount applies specifically to the V4 Pro model. It is unclear whether other models will see similar pricing changes in the future.
How does this change affect existing customers?
Existing customers will automatically benefit from the new, lower rates without needing to take any action.
What is the reason for making the discount permanent?
DeepSeek stated that the decision aims to support broader access to advanced AI models and foster innovation among users.
Are there any upcoming changes or new features planned?
DeepSeek has not announced specific future features or pricing changes beyond the current adjustment. Users should follow official updates for new developments.
Source: Hacker News
